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Joao Kartoshka likes a hat.
You know that business about JFK killing off hat wearing? It’s an urban myth. JFK’s hatlessness merely reflected a trend– and he did wear the traditional topper to his inauguration.
But look at this ad:

Joao Kartoshka is intrigued by the notion of shaping one’s hat to fit one’s mood! Imagine giving your old fellow a wide berth just because you notice where the creases are in his hat? What about sufferers of affective disorders? Surely their Dobb’s Double Life would wear out in no time!

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